Define problem space
Reinvent the Checkout Success page. Right now, the typical user journey starts with looking for an item, then ends with (hopefully) purchasing it. Instead of having an end, what would it look like if the user’s journey became a cycle?
Allow users to achieve goals and badges based on purchased products. Keep and share a list of knowledge and skills about a set of products.
Based on the information provided by eBay one of their four personas, the confirmation page redesign is a way for the buyer to explore more options based on their current interests and purchases.
Exploring these “badges” and the associated items allows the buyer to branch out into other product areas while still providing item options. This allows for more enjoyment by exploring what they can do with their new purchase or what could make their purchase more satisfying when paired with other items.
Earning badges also provides a way to verify public comments and allows readers an insight into the validity of negative or positive comments. When a comment is posted by a user who has earned a particular badge of products, the reader may weigh their opinion a little differently than someone who only has a single product on the list. (This isn't to say the user who earns zero badges cannot be a professional.)
The badges can promote an entry into a lifestyle the user could explore, but does not know where to start. On every "card," there are options for similar products so the user can compare prices and features throughout products on the eBay app.
To be honest, this is not a current project and was produced in 2015 as a collaborative project with HCId while finishing my MFA in graphic design. However, it is current "work" in the sense that I am studying HCId now, and that's why I added it to my portfolio.
That being said, you can tell from all these products that my bread and butter is the prototype and mockup arena. For this specific project, it was stated from the onset that I was the graphic designer and should be responsible for the visual product, but I also helped with competitive analysis, research, and set up an InVision prototype for user testing.
Since I already dipped my feet into the world of HCId the previous year (2014) as well, I hit the ground running and participated in the HCId design process, which was still new and exciting for me. My teammates welcomed me and helped me learn new methods for design.